Digital Impact

INVORG’s Annual Conference for Non-Profit Organizations.

01 — Overview

Digital Impact is INVORG’s flagship annual conference aimed at empowering non-profit organizations across Canada with digital solutions. Held on February 28, 2023, this event gathered presidents and employees from diverse non-profits, with a particular focus on London, Ontario. As the Marketing Lead, I directed a comprehensive multi-channel campaign, achieving remarkable results and reinforcing INVORG’s leadership in digital transformation for non-profits.

02 — Key Responsibilities

  • Strategic Planning: Developed and executed a multi-channel marketing strategy using email marketing, social media, PPC ads, and banners.

  • Creative Development: Designed and delivered promotional materials, including flyers, branded merchandise, and digital content.

  • Targeted Outreach: Focused on non-profits across Canada, particularly in London, Ontario, for maximum impact and relevance.

  • Team Leadership: Guided the digital marketing team, ensuring smooth execution of all campaign activities.

  • Data-Driven Optimization: Conducted audience segmentation and analyzed performance metrics to enhance campaign effectiveness.

  • Collaboration: Worked closely with internal teams to align marketing efforts with the conference’s goals and messaging.

03 — Results

  • Brand Awareness: Increased by 40%, surpassing the 35% target.

  • Conversion Rate: Achieved 25%, exceeding the 20% goal.

  • Engagement: Successfully engaged a diverse audience of non-profit leaders, enhancing INVORG’s reputation and reach.

This project showcased my expertise in strategic marketing, team leadership, audience targeting, and performance analysis. It also highlighted INVORG’s commitment to empowering non-profits through innovative digital solutions.