Digital Marketing Specialist

INVORG – London, ON (Part Time – Remote)

Oct 2023 – Present

My responsibilities include:

• Lead strategic B2B multichannel marketing campaigns for OptimoGov’s All-in-One SaaS platform, driving a 40% increase in lead generation and a 25% uplift in conversion rates.

• Manage full-cycle campaign execution across email marketing, marketing automation, social media, webinar, and content, significantly enhancing brand visibility and demand generation.

• Design and implement lead nurturing workflows in Microsoft Dynamics 365, generating 25+ highly qualified leads monthly and improving pipeline efficiency.

• Utilize LinkedIn Sales Navigator to drive targeted outreach and engagement, contributing 15+ leads per month through strategic prospecting.

• Collaborate with OptimoGov’s UK-based partner and internal teams to align go-to-market strategies and improve MQL-to-SQL conversion by 15%.

• Direct the complete website redevelopment project for OptimoGov, coordinating designers and developers to deliver an optimized user experience.

• Create Ideal Customer Profiles (ICPs), maintain CRM data integrity, and lead campaign performance reviews to drive continuous improvement and strategic planning.

Digital Marketing Analyst

INVORG – London, ON (Full Time - Remote - Sri Lanka)

Apr 2022– Sep 2023

My responsibilities include:

• Led digital marketing strategy for INVORG’s Home and Community Support Services (HCSS) SaaS product, increasing brand visibility and driving product adoption across B2B and B2G markets.

• Executed and optimized 50+ targeted email campaigns annually, achieving a 30% increase in MQLs, a 28% open rate, and a 15% click-through rate.

• Developed automated email workflows with Mailchimp and MailerLite to support lead nurturing and onboarding, resulting in an 18% boost in lead conversions.

• Organized and promoted 5+ high-performing webinars, generating a 25% increase in qualified leads and a 60% average attendance rate through coordinated multichannel campaigns.

• Maintained CASL compliance and improved list health through regular hygiene practices, reducing bounce rates by 25% and enhancing campaign performance.

Digital Marketing Analyst   

INVORG – London, ON (Internship – Remote - Sri Lanka)

Aug 2021 – Mar 2022

My responsibilities include:

• Conducted market and competitor research to identify trends, target segments, and positioning opportunities, directly supporting strategic marketing decisions.

• Assisted in SEO optimization by updating meta tags, keywords, and internal links, contributing to a 12% boost in organic search rankings for key service pages.

• Created and scheduled 30+ social media posts, increasing engagement by 25% and helping to expand INVORG’s digital presence in the public sector technology space.

University of Toronto

Feb 2025 - Apr 2025

• Strategic Customer Relationship Management and Sales

Google

Jan 2024 - Dec 2024

• Digital Marketing & E-Commerce Professional Certification

University of Peradeniya

Nov 2017 - Mar 2022

• Bachelor of Business Administration (Hons) in Marketing Management

• Research and specialization in Digital Marketing.