Driving Engagement and Leads Through Strategic Webinar

01 — Overview

Organized and executed a targeted webinar for OptimoGov to showcase its Community Venues Management Software to local governments in North America.

02 — Responsibilities

  • Led the project end-to-end: strategy, planning, promotion, and execution

  • Coordinated cross-functional teams including marketing, sales, and product

  • Managed webinar platform setup, registration, and follow-up processes

03 — Creative process

  • Developed a focused campaign message tailored to municipal needs

  • Designed branded email invites, landing pages, and social graphics

  • Scripted a clear presentation flow highlighting key software benefits

  • Integrated CRM workflows for post-webinar lead nurturing

04 — Results

  • Attracted highly relevant attendees from multiple municipalities

  • Generated 15+ qualified leads for follow-up by the sales team

  • Strengthened brand presence in the North American govtech space

Demonstrated end-to-end project leadership by planning, promoting, and executing a high-impact webinar for OptimoGov—driving 15+ qualified leads from North American local governments and showcasing my strengths in strategy, coordination, and B2G marketing.