Sales Navigator Success

01 — Overview

As the Marketing Lead for OptimoGov, I spearheaded a LinkedIn Sales Navigator campaign to promote our solutions to government organizations and decision-makers across North America. The campaign ran from November 2024 to December 2024, consistently generating 30+ MGLs (Marketing Qualified Leads) each month.

02 — Responsibilities

  • Designed and implemented a targeted LinkedIn outreach strategy to connect with key decision-makers in North American government sectors.

  • Developed compelling messaging and personalized InMail templates to resonate with the audience's needs.

  • Analyzed market trends and identified opportunities for promoting OptimoGov’s value proposition effectively.

  • Collaborated with sales teams to align leads with business objectives and ensure seamless follow-ups.

03 — Creative process

  • Audience Segmentation: Identified and segmented ideal customer profiles using advanced LinkedIn Sales Navigator filters.

  • Personalized Outreach: Crafted tailored messages addressing unique challenges and offering actionable solutions.

  • Data-Driven Iterations: Regularly evaluated campaign performance metrics and optimized approaches for maximum lead conversion.

04 — Results

  • Lead Generation: Generated 30+ MGLs per month, exceeding campaign targets.

  • Market Reach: Strengthened brand presence across North America’s government sector.

  • Efficiency: Improved lead quality through precise targeting, saving 20% outreach time compared to previous methods.

This project exemplifies my expertise in LinkedIn Sales Navigator, strategic B2B marketing, and generating impactful results through targeted outreach.