Webinar Success: Targeting U.S. Local Governments

01 — Overview

As the webinar project lead for INVORG, I organized and executed a high-impact webinar targeting local governments in the USA. From May 2023 to July 2023, I managed the project end-to-end, generating 25+ warm leads and 5 hot leads, showcasing my expertise in webinar management and lead nurturing.

02 — Responsibilities

• Developed an engaging webinar concept, including title and topic selection tailored to the target audience.

• Designed and created a conversion-focused webinar landing page and optimized the registration process.

• Executed a multi-channel promotion campaign using LinkedIn Sales Navigator, email marketing, and social media ads.

• Organized dry runs to ensure seamless execution, addressing technical and content-related aspects.

• Managed follow-up campaigns to nurture leads and convert interest into actionable opportunities.

03 — Creative process

• Audience Analysis: Utilized LinkedIn Sales Navigator to identify and target key stakeholders in local governments.

• Content Strategy: Created value-driven content and designed visually appealing webinar materials.

• Performance Monitoring: Analyzed engagement metrics and adjusted campaigns to maximize participation and lead quality.

04 — Results

• Lead Generation: Achieved 25+ warm leads and 5 hot leads, surpassing initial targets.

• Participation Rate: Increased webinar attendance by 30% compared to previous efforts.

• Brand Impact: Enhanced INVORG’s reputation as a trusted partner for local government solutions.